I cannot stress more of how important proper makeup application for a photo shoot is. Although I am a big fan of the so called natural beauty, a proper makeup application for a photo shoot is necessary. Unlike our eyes, a camera is by far less sensitive in capturing the light. It lacks the sensitivity of human eyes in contrast differentiation. For example, in plain simple mathematical explanation, if our eyes contrast ratio comes in the incremental of, ¼, a camera’s contrast ratio comes in the incremental of 1. As you can see, a camera will not be able to detect and to capture the proper contrast of an image as well as our eyes. It will always try to either round the contrast ratio up or down to make a whole number.
So what does that translate to in makeup application? It means that you need to have a more contrast makeup application, close to what a camera can capture/differentiate. In other words, you will need to apply more than the day-to-day makeup application for a photo shoot. This is when a makeup artist plays his or her important role. I believe that a makeup artist who has undergone proper training and has experience in photo shoot makeup will be a valuable investment you can make for your photo shoot. But, if you prefer to do it yourself, there are some websites on the internet that teach you how. One of the websites that I find particularly useful is from Expert Village.
Cheers!